Global handset vendors and PC makers including Nokia, LG Electronics and Hewlett-Packard Co are moving into the new category of devices, between traditional PCs and smartphones, taking a cue from Apple.
The Galaxy Tab, with a seveninch screen, will go on sale in Eu ropean markets in mid-September. The device, which uses Google’s Android software, offers access to books, films and music.
“Samsung is betting big on the tablet category with this device,” said Ben Wood, research director at CCS Insight, adding the success of Galaxy Tab with a 9.7 inch screen, which is clearly smaller than iPad, will depend on pricing.
Samsung’s portfolio management director Thomas Richter said prices would depend on operator packages in different countries, but the device would cost more than high-end smartphones. In Finland, the suggested retail price for Galaxy Tab, without subsidies, would be 949 Euros (USD 1,214), well above the iPad’s price. Apple’s 32 GB iPad sells for 864 Euros on average in Finland.
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